The only kicker here is that the plan’s monthly cost jumps up to -0 a month, reports the Wall Street Journal. If a customer cancels their subscription, they can return the bike for free.Have any thoughts on this? Let us know down below in the comments or carry the discussion over to our Twitter or Facebook.Peloton’s newly minted CEO, Barry McCarthy, knows that its company’s bike can be a huge upfront purchase, and recognizes that its subscription service is the company’s bread and butter.“Peloton has created a limited pilot program in select US markets to explore various pricing models and options for new members,” the company said in a statement. “This aligns with Peloton’s belief that intuition drives testing and data drives decision making as the company sets course for the next phase of its evolution and growth.” And for customers, this is a win-win situation. Being able to use one of the hottest exercise bikes on the market with no upfront costs and the ability to cancel anytime will be a huge draw for folks looking to make the jump to one.When’s the last time you looked up the price of a Peloton bike? Well, they’re not cheap and the lowest priced option will set you back at least ,495. And to boot, this doesn’t even include the monthly subscription for classes.Peloton’s new subscription model is currently being tested in Texas, Florida, Minnesota, and Denver. So if you’re living in any of these markets and are looking to give Peloton a shot, this seems like a pretty good opportunity.Trying something new, the company is testing out a plan that lets users rent the bike instead of buying it. It seems the new subscription is only for bikes, however, and doesn’t include the company’s treadmills.